https://www.brandedmark.com/blog/ Insights on Digital Product Passports, post-purchase experiences, product registration, and connected products for manufacturers. en-gb Mon, 05 Oct 2026 01:02:58 GMT https://www.brandedmark.com/blog/warranty-registration-benefits/ Registration rates are low because the form asks the customer to do the manufacturer a favour. The fix is to make registration buy them something. Wed, 02 Sep 2026 00:00:00 GMT https://www.brandedmark.com/blog/warranty-registration-benefits/ https://www.brandedmark.com/blog/warranty-analytics-what-your-data-should-tell-you/ Most warranty dashboards show raw counts. Here's what world-class warranty analytics looks like, and why your current tool hides the most valuable signals. Thu, 02 Jul 2026 00:00:00 GMT https://www.brandedmark.com/blog/warranty-analytics-what-your-data-should-tell-you/ https://www.brandedmark.com/blog/product-trust-vs-product-ownership/ Trust verifies a claim. Ownership knows who holds it. The difference determines whether your post-sale relationship survives the next owner. Fri, 05 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/product-trust-vs-product-ownership/ https://www.brandedmark.com/blog/agent-ready-products-mcp/ Agent-ready cuts both ways: AI agents that build and manage your product experiences through MCP, and AI agents that read them. Here is what that means for manufacturers. Fri, 05 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/agent-ready-products-mcp/ https://www.brandedmark.com/blog/catering-equipment-warranty-compliance/ Commercial kitchen equipment requires Gas Safe certs, F-Gas logs and annual servicing, all on paper. When the restaurant sells, the compliance chain breaks. Fri, 05 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/catering-equipment-warranty-compliance/ https://www.brandedmark.com/blog/marine-boat-warranty-ownership-transfer/ The secondhand boat market is the dominant channel for boat ownership. Every fitted electronic loses its warranty at the point of sale. Here's why, and what product identity fixes. Fri, 05 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/marine-boat-warranty-ownership-transfer/ https://www.brandedmark.com/blog/extended-warranty-revenue-manufacturers/ Extended warranties generate 40-60% gross margins. Retailers and third-party providers capture almost all of it. Here's how manufacturers take it back. Thu, 04 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/extended-warranty-revenue-manufacturers/ https://www.brandedmark.com/blog/lifetime-warranty-brand-promise/ A lifetime warranty signals confidence in your product. But without digital identity, it's a promise you can't track, transfer, or operationally deliver. Wed, 03 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/lifetime-warranty-brand-promise/ https://www.brandedmark.com/blog/fire-safety-equipment-warranty-recall/ Fire alarm manufacturers can't reach every building their detectors protect. When ownership changes, compliance records vanish. Wed, 03 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/fire-safety-equipment-warranty-recall/ https://www.brandedmark.com/blog/power-tools-warranty-professional-contractors/ Most professional power tools ship with a 1-year warranty. The 3-year extension requires registration within 30 days, and most tradespeople miss it. Tue, 02 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/power-tools-warranty-professional-contractors/ https://www.brandedmark.com/blog/warranty-claims-automation-gap/ Claims automation tools speed up the inbox. But the real problem starts earlier, at the product. Here's what most warranty software misses. Mon, 01 Jun 2026 00:00:00 GMT https://www.brandedmark.com/blog/warranty-claims-automation-gap/ https://www.brandedmark.com/blog/what-is-product-trust-infrastructure/ Product trust infrastructure is the identity, ownership, and lifecycle layer that makes physical products verifiable. Here's what it means for manufacturers. Fri, 29 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/what-is-product-trust-infrastructure/ https://www.brandedmark.com/blog/how-much-is-it-worth-to-know-every-customer/ If you knew the name, contact, and purchase history of every person who ever bought from you, what would that be worth? Run the numbers. Sat, 23 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/how-much-is-it-worth-to-know-every-customer/ https://www.brandedmark.com/blog/your-best-customers-are-invisible-to-you/ The buyers who love your products most, who recommend you, rebuy, and stay loyal for years, are invisible. Manufacturers have no idea who they are. Sat, 23 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/your-best-customers-are-invisible-to-you/ https://www.brandedmark.com/blog/12-click-customer-relationship/ Tesla reduced car buying to 12 clicks and sales went up 20x. Every manufacturer should apply the same thinking to what happens after the sale. Sat, 23 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/12-click-customer-relationship/ https://www.brandedmark.com/blog/what-the-sale-does-not-include/ Warranty, spare parts, resale, repair, recall: everything after despatch happens without the manufacturer. Every moment is an opportunity lost. Sat, 23 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/what-the-sale-does-not-include/ https://www.brandedmark.com/blog/you-dont-know-who-has-your-products/ Most manufacturers have never spoken to the people who bought their products. The warranty gap is a relationship that never started. Sat, 23 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/you-dont-know-who-has-your-products/ https://www.brandedmark.com/blog/why-manufacturers-stop-at-despatch/ The belief that the job ends when the product ships is structural, not accidental. Here is where it comes from and what it costs in 2026. Sat, 23 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/why-manufacturers-stop-at-despatch/ https://www.brandedmark.com/blog/the-moment-every-physical-product-goes-silent/ The last time most manufacturers know anything about a product is when it leaves the warehouse. Everything after happens without them. Sat, 23 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/the-moment-every-physical-product-goes-silent/ https://www.brandedmark.com/blog/the-company-that-made-your-thing/ You bought it. Something broke. You cannot find the manual or the manufacturer. This is what every product owner experiences. Fri, 22 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/the-company-that-made-your-thing/ https://www.brandedmark.com/blog/best-product-registration-software-uk-manufacturers-2026/ Comparing the 5 leading product registration software platforms for UK manufacturers in 2026: features, pricing, EU DPP readiness, and who each one suits. Thu, 21 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/best-product-registration-software-uk-manufacturers-2026/ https://www.brandedmark.com/blog/neurotags-alternative-connected-products/ NeuroTags handles anti-counterfeiting well. But for the full post-purchase lifecycle (AI support, spare parts, EU DPP readiness), here's what to consider. Thu, 21 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/neurotags-alternative-connected-products/ https://www.brandedmark.com/blog/blog-eu-right-to-repair-warranty-extension/ EU Right to Repair resets your warranty clock 12 months when a consumer chooses repair. Why most manufacturers aren't operationally ready for July 2026. Wed, 20 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-eu-right-to-repair-warranty-extension/ https://www.brandedmark.com/blog/best-product-registration-software-uk-manufacturers/ Comparing the 7 best product registration software platforms for UK manufacturers in 2026: features, pricing, and DPP readiness. Wed, 20 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/best-product-registration-software-uk-manufacturers/ https://www.brandedmark.com/blog/blog-manufacturers-lose-aftermarket-amazon/ UK manufacturers build the product but Amazon takes the spare parts margin. Product identity creates a direct aftermarket channel that keeps revenue in-house. Tue, 19 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-manufacturers-lose-aftermarket-amazon/ https://www.brandedmark.com/blog/ai-warranty-agents-need-product-identity/ AI warranty agents process claims faster, but they still start from zero when most products are unregistered. Product identity is the missing data layer. Tue, 19 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/ai-warranty-agents-need-product-identity/ https://www.brandedmark.com/blog/blog-problem-with-warranty-software-starts-too-late/ Warranty software activates when something breaks. By then, the majority of your customers are already invisible. The real fix starts at manufacture, not at failure. Mon, 18 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-problem-with-warranty-software-starts-too-late/ https://www.brandedmark.com/blog/blog-warranty-registration-vs-product-identity/ Warranty registration captures one moment. Product identity captures a lifetime. Here is why the distinction matters for manufacturers. Mon, 18 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-warranty-registration-vs-product-identity/ https://www.brandedmark.com/blog/registria-alternative-uk-manufacturers/ Registria serves US enterprise. UK manufacturers need DPP compliance, mid-market pricing, and local support. BrandedMark is the alternative. Fri, 15 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/registria-alternative-uk-manufacturers/ https://www.brandedmark.com/blog/post-purchase-platform-dpp-compliance/ Most warranty and registration tools cannot support Digital Product Passports. Build DPP compliance in from day one or pay to replace your platform by 2027. Fri, 15 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/post-purchase-platform-dpp-compliance/ https://www.brandedmark.com/blog/what-is-post-purchase-operating-system/ A post-purchase OS gives every product identity, memory, and intelligence after the sale. Here is what it does, who needs it, and why it matters now. Thu, 14 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/what-is-post-purchase-operating-system/ https://www.brandedmark.com/blog/kezzler-alternative-connected-products/ Kezzler excels at enterprise serialisation. If you also need consumer-facing experiences, warranty, spare parts and AI support, here is what to weigh. Thu, 14 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/kezzler-alternative-connected-products/ https://www.brandedmark.com/blog/warranty-company-acquired/ When a manufacturer is acquired, warranty obligations transfer, but warranty data often doesn't. Here is what customers and manufacturers need to know. Wed, 13 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/warranty-company-acquired/ https://www.brandedmark.com/blog/blog-warranty-transfer-sell-house/ When you sell your house, product warranties on your boiler, heat pump, and EV charger don't transfer automatically. Here is what manufacturers can do about it. Tue, 12 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-warranty-transfer-sell-house/ https://www.brandedmark.com/blog/uk-manufacturer-warranty-registration-audit-2026/ We examined the warranty registration processes of 26 UK manufacturers. Most have no digital registration. Here's what customers actually experience. Mon, 11 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/uk-manufacturer-warranty-registration-audit-2026/ https://www.brandedmark.com/blog/best-warranty-software-uk-manufacturers/ A 2026 buyer's guide to warranty software for UK manufacturers: the criteria that matter, how to read the market, and which approach fits your business. Sat, 09 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/best-warranty-software-uk-manufacturers/ https://www.brandedmark.com/blog/right-to-repair-uk-manufacturers-guide/ Right to Repair laws are tightening across the EU, US, and Australia. UK manufacturers selling globally need to understand what's coming and what to build now. Tue, 05 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/right-to-repair-uk-manufacturers-guide/ https://www.brandedmark.com/blog/right-to-repair-2026-uk-manufacturers/ EU Right to Repair takes effect 31 July 2026. UK manufacturers face new spare parts, repair access, and traceability obligations. Prepare now. Mon, 04 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/right-to-repair-2026-uk-manufacturers/ https://www.brandedmark.com/blog/dpp-registry-2026-uk-manufacturers/ EU distributors are building DPP requirements into supplier contracts. The central registry deadline is July 2026. Here's what UK manufacturers must prepare. Mon, 04 May 2026 00:00:00 GMT https://www.brandedmark.com/blog/dpp-registry-2026-uk-manufacturers/ https://www.brandedmark.com/blog/eu-right-to-repair-july-2026-uk-manufacturers/ EU Right to Repair Directive takes effect July 31, 2026. UK manufacturers selling into Europe face new repair obligations and spare parts rules. Tue, 28 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/eu-right-to-repair-july-2026-uk-manufacturers/ https://www.brandedmark.com/blog/claimlane-alternatives-uk-manufacturers/ Claimlane handles claims well. But UK manufacturers need product identity, ownership transfer, and DPP readiness: a different tool. Mon, 27 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/claimlane-alternatives-uk-manufacturers/ https://www.brandedmark.com/blog/made-in-britain-post-purchase-experience/ UK manufacturers invest in craft and quality. But the post-purchase experience (warranty, registration, owner identity) rarely matches. Here's the gap. Mon, 27 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/made-in-britain-post-purchase-experience/ https://www.brandedmark.com/blog/blog-warranty-management-mattress-bed-manufacturers/ Mattress brands promise 10-year warranties but can't identify a single owner. Manual warranty processing costs significantly more than digital. Here's what fixing it looks like. Sun, 19 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-warranty-management-mattress-bed-manufacturers/ https://www.brandedmark.com/blog/blog-connected-products-sports-leisure-brands/ From lifejackets to golf clubs, sports equipment carries warranties that disappear on resale. Per-unit digital identity connects every product to its owner. Sun, 19 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-connected-products-sports-leisure-brands/ https://www.brandedmark.com/blog/blog-warranty-registration-white-goods-manufacturers/ UK white goods manufacturers ship millions of appliances yearly but capture almost no owner data. Here's why product registration is broken and how to fix it. Sun, 19 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-warranty-registration-white-goods-manufacturers/ https://www.brandedmark.com/blog/blog-product-identity-pet-care-brands/ Most pet product recalls never reach the owners. Digital product identity gives pet care brands the direct relationship their customers expect. Sun, 19 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-product-identity-pet-care-brands/ https://www.brandedmark.com/blog/blog-product-recall-management-baby-nursery-brands/ When a baby product recall hits, manufacturers can directly reach only the fraction of owners who registered. Digital product identity closes the gap between safety intent and safety action. Sun, 19 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-product-recall-management-baby-nursery-brands/ https://www.brandedmark.com/blog/blog-commercial-gym-equipment-ownership/ When a leisure centre changes operator, the equipment stays but service records, warranties, and maintenance history disappear. Per-unit identity fixes this. Fri, 17 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-commercial-gym-equipment-ownership/ https://www.brandedmark.com/blog/blog-garden-tractor-warranty-spare-parts/ Autonomous mowers and garden tractors ship without digital identity. Spare parts revenue leaks to Amazon while manufacturers stay blind. Fri, 17 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-garden-tractor-warranty-spare-parts/ https://www.brandedmark.com/blog/blog-hifi-turntable-digital-product-identity/ UK hi-fi brands build world-class products, then lose the customer the moment the box ships. Here's what that costs, and how to fix it. Thu, 16 Apr 2026 00:00:00 GMT https://www.brandedmark.com/blog/blog-hifi-turntable-digital-product-identity/